The conference aims at bringing all the innovation and inspiration to the educational technology and would inspires educators to discover the latest innovative educational technology. The Users’ Meeting provides targeted visibility in the education, research and technology communities which aligns with your organization's target constituencies. The event targets around 500 for this free one day conference. The attendees are primarily from the UAE higher education community and over 100 organizations attend including over 50 different post-secondary institutions. In addition to some government entities and senior officials as well as corporations who are involved in higher education. This is not just an event for the IT community but rather a gathering of multiple groups who share a common interest in educational technology.